Pioneering the
future of materials
Multi-award-winning serial entrepreneur and thought leader turning visionary concepts into market-ready, sustainable innovations — from mycelium textiles to the world’s first automated biomaterial supply chain.
Fashion Designer · Biomaterial Pioneer · Strategic Innovator · TEDx Speaker · Award-Winning Entrepreneur
Where science,
design & business meet
“I don’t just see what materials can be today — I build what they must become tomorrow.”
With 27 years at the forefront of fashion, textiles, and biomaterial innovation, I bridge vision and execution to bring groundbreaking sustainable technologies from lab to market. I thrive at the intersection of design, technology, and business — moving between the lab, the boardroom, and the stage with equal fluency.
I’ve pioneered next-generation bio-based materials — from mycelium-derived textiles to energy-generating fabrics and smart, responsive garments. My approach combines deep material expertise with commercial realism: I build IP-strong ventures, secure European grants, and create partnerships that actually move the needle.
My drive is rooted in a conviction formed over decades: the materials we choose to make and wear shape the world we leave behind. I build companies, teams, and ecosystems that make that future real — not aspirational.
Work with me →MYCOTEX — Growing the future of fashion and interior
MYCOTEX is the world’s most advanced mycelium-based biomaterial platform — garments and interior textiles grown, not sewn. I founded, built, and led the company from a single scientific insight to a globally recognised, award-winning innovation. No spinning. No weaving. No cutting. No sewing. Material grown from mycelium, applied to a body-specific or form-specific mould, dried and used, composted when done.
Water use at 0.5% of conventional cotton. Zero pesticides. Zero overproduction. Produced in days rather than months — to exact specifications, whether that’s a garment, a panel, or a surface.
Global Change Award — H&M Foundation, 2018
Solar Impulse Efficient Solution, 2021 & 2024
EU Social Innovation Impact Prize, 2021
TRL 7/8 — investment-ready supply chain
Speaking to the people shaping what comes next
From TEDx and Biofabricate to Salone del Mobile and the Sustainable Fashion Conference — I bring the voice of someone who has not just theorised about the future of materials, but built it.
My talks combine personal narrative, commercial rigour, and a willingness to say the things that need to be said about where the fashion and interior industry actually is.
A career built on
building what didn’t exist
Each venture a proof of concept. Each company a step toward a material future that works for people and planet. Not aspirational — operational.
MYCOTEX
World’s first mycelium-based biomaterial platform for seamless, compostable, body-specific garments and interior textiles. Grown from mushroom root networks. Made in days. Returns to earth.
Solar Fiber
Flexible, energy-generating textiles that harvest solar power — bringing sustainable energy into fashion, interiors, architecture, and wearable technology.
NEFFA — Net eFFe Anders
Pioneered sustainable fashion innovation by integrating biotechnology, smart materials, and technology into scalable textile systems — bridging cutting-edge research and commercial design through cross-sector partnerships and market-driven solutions.
Globally recognised
across industries
National Geographic. Vogue. TEDx. Biofabricate. Salone del Mobile. H&M Foundation. Reaching audiences across fashion, science, and business for over two decades.
Most Forward-Thinking Fashion & Textiles Manufacturing CEO
GEC Textile Award — Winner
EU Social Innovation Competition — Impact Prize
MYCOTEXSolar Impulse Efficient Solution Label
MYCOTEX — awarded twiceGlobal Change Award — H&M Foundation
MYCOTEX — StockholmTop 100 Women in Fashion Tech — Global
The Future of Fashion —
a 10-part series
Twenty-seven years of building at the frontier of materials, fashion, and systems change. These articles share what I’ve learned — not ideal futures, but real ones. Designed for how people actually behave, not how we wish they would.
Read all articles →
The jacket with the tropical leaves — and why I grew fashion from mushroom mycelium
One jacket. Twenty years. The same feeling every time. The jacket has a black base covered entirely in tropical green leaves with small orange flower accents. It fits perfectly — which, as anyone who has spent decades in the fashion industry will tell you, almost never happens. When I put it on before a presentation, something shifts. I feel in control. Whatever happens, I can solve it.
That feeling is what fashion does at its best. Not decorate. Transform. And it is what I have spent my career trying to make available to more people — through better systems, better materials, and a completely different way of thinking about how clothes are made.
“When I put on that jacket, I feel in control. Whatever happens, I can solve it. That is what fashion does at its best — not decorate. Transform.”
Fast Fashion is not going away. So what do we do with that?
The statement nobody wants to make at a sustainability conference — and why two supply chains need entirely different solutions.
Coming soonWhy your brain is not the problem — but it is part of the equation
Maslow, enclothed cognition, the IKEA effect, and why sustainability campaigns so often fail the people who need them most.
Coming soonHistory · Value · Fast Media · Supply Chain · Personalisation · Lessons Learned · The Choice
The full manifesto — from the Luddites to mycelium, from what I got wrong to a direct invitation to build the future together.
Coming soonInnovation Consulting
Driving sustainable material and product innovation from concept to commercial launch — for brands, research institutions, and investors serious about making the transition real.
Strategic Partnerships
Building cross-industry alliances connecting developers, brands, investors, and stakeholders. Translating complex innovation into language that moves organisations to act.
Material Development
Advancing biomaterial technologies from lab to investment-ready scale — building IP portfolios, securing grants, and navigating the full pathway from TRL 4 to commercial deployment.
Ready to turn your vision into reality?
I work with brands, research organisations, and investors that are serious about building the material future — not just talking about it. Whether you’re exploring a collaboration, a keynote, or a material challenge, I’d love to hear from you.
“The future of fashion is not a wish. It is a choice — made every day, in every decision about what to build and how to build it. I would be glad to build it with you.”