Building what
does not exist yet
Multi-award-winning serial entrepreneur and thought leader turning visionary concepts into market-ready, sustainable innovations; from mycelium textiles to the world’s first automated biomaterial supply chain.
Fashion Designer · Biomaterial Pioneer · Strategic Innovator · TEDx Speaker · Award-Winning Entrepreneur
Where science,
design & business meet
“I don’t just see what materials can be today – I build what they must become tomorrow.”
With 27 years at the forefront of fashion, textiles, and biomaterial innovation, I bridge vision and execution to bring groundbreaking sustainable technologies from lab to market. I thrive at the intersection of design, technology, and business, moving between the lab, the boardroom, and the stage with equal fluency.
I’ve pioneered next-generation bio-based materials, from mycelium-derived textiles to energy-generating fabrics and smart, responsive garments. My approach combines deep material expertise with commercial realism: I build IP-strong ventures, secure European grants, and create partnerships that actually move the needle.
My drive is rooted in a conviction formed over decades: the materials we choose to make and wear shape the world we leave behind. I build companies, teams, and ecosystems that make that future real — not aspirational.
Work with me →MYCOTEX – Growing the future of fashion and interior
MYCOTEX is the world’s most advanced mycelium-based biomaterial platform — garments and interior textiles grown, not sewn. I founded, built, and led the company from a single scientific insight to a globally recognised, award-winning innovation. No spinning. No weaving. No cutting. No sewing. Material grown from mycelium, applied to a body-specific or form-specific mould, dried and used, composted when done.
Water use at 0.5% of conventional cotton. Zero pesticides. Zero overproduction. Produced in days rather than months — to exact specifications, whether that’s a garment, a panel, or a surface.
Global Change Award — H&M Foundation, 2018
Solar Impulse Efficient Solution, 2021 & 2024
EU Social Innovation Impact Prize, 2021
TRL 7/8 — investment-ready supply chain
Speaking to the people shaping what comes next
From TEDx and Biofabricate to Salone del Mobile and the Sustainable Fashion Conference, I bring the voice of someone who has not just theorised about the future of materials, but built it.
My talks combine personal narrative, commercial rigour, and a willingness to say the things that need to be said about where the fashion and interior industry actually is.
A career built on
building what didn’t exist
Each venture a proof of concept. Each company a step toward a material future that works for people and planet. Not aspirational – operational.
MYCOTEX
World’s first mycelium-based biomaterial platform for seamless, compostable, body-specific garments and interior textiles. Grown from mushroom root networks. Made in days. Returns to earth.
Solar Fiber
Flexible, energy-generating textiles that harvest solar power; bringing sustainable energy into fashion, interiors, architecture, and wearable technology.
NEFFA — Net eFFe Anders
Pioneered sustainable fashion innovation by integrating biotechnology, smart materials, and technology into scalable textile systems, bridging cutting-edge research and commercial design through cross-sector partnerships and market-driven solutions.
Globally recognised
across industries
National Geographic. Vogue. TEDx. Biofabricate. Salone del Mobile. H&M Foundation. Reaching audiences across fashion, science, and business for over two decades.
Most Forward-Thinking Fashion & Textiles Manufacturing CEO
GEC Textile Award — Winner
EU Social Innovation Competition — Impact Prize
MYCOTEXSolar Impulse Efficient Solution Label
MYCOTEX — awarded twiceGlobal Change Award — H&M Foundation
MYCOTEX — StockholmTop 100 Women in Fashion Tech — Global
The Future of Fashion —
a 10-part series
Twenty-seven years of building at the frontier of materials, fashion, and systems change. These articles share what I’ve learned; not ideal futures, but real ones. Designed for how people actually behave, not how we wish they would.
Read all articles →
Article 5 — We lost the value of clothing. Here is what I think we can do about it
I have already mentioned my colleague K. in this series, the woman who wore something different to work almost every day, who cared genuinely about sustainability, and who told me plainly that she simply wanted more choice and was not going to change.
Her honesty unlocked something. The problem was not that she did not value her clothes. The problem was that the system had been deliberately designed to make her clothes not worth valuing; cheap enough to replace, plentiful enough to discard without loss, produced at such distance that no relationship between maker and wearer was possible.
“The value of clothing did not disappear because people stopped caring. It disappeared because the system made caring impossible – by making the process of making invisible.”
The jacket with the tropical leaves, and why I grew fashion from mushroom mycelium
One jacket. Twenty years. How a perfect fit, a recycling facility, and a conversation about petroleum led to MYCOTEX.
Read the full article →Fast Fashion is not going away. So what do we do with that?
The statement nobody wants to make at a sustainability conference, and why two supply chains need entirely different solutions.
Read the full article →Why your brain is not the problem — but it is part of the equation
Maslow, enclothed cognition, and why sustainability campaigns so often fail the people who need them most.
Read the full article →Innovation Consulting
Driving sustainable material and product innovation from concept to commercial launch; for brands, research institutions, and investors serious about making the transition real.
Strategic Partnerships
Building cross-industry alliances connecting developers, brands, investors, and stakeholders. Translating complex innovation into language that moves organisations to act.
Material Development
Advancing biomaterial technologies from lab to investment-ready scale; building IP portfolios, securing grants, and navigating the full pathway from TRL 4 to commercial deployment.
Ready to turn your vision into reality?
I work with brands, research organisations, and investors that are serious about building the material future, not just talking about it. Whether you’re exploring a collaboration, a keynote, or a material challenge, I’d love to hear from you.
“The future of fashion is not a wish. It is a choice – made every day, in every decision about what to build and how to build it. I would be glad to build it with you.”